Wang Eyeglasses
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 NEW Vera Wang Black Plastic Eyeglasses Womens V001 Eye Glasses Frames $29.99 (1 Bid) Time Remaining: 9h 17m |
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 VINTAGE VERA WANG EYEGLASS FRAME LUXE 2M YG $25.00 Time Remaining: 5h 15m |
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 Vera Wang Eyeglass Frames V163 Brown $0.99 Time Remaining: 4d 17h 40m |
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 Vera Wang Eyeglasses Model VO44 Color Brown $40.00 Time Remaining: 3d 19h 41m Buy It Now for only: $40.00 |
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 VERA WANG V039 color Brown BR size 53 Rxable Designer Eyeglass Frame $29.99 Time Remaining: 25d 19h 50m Buy It Now for only: $29.99 |
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 Vera Wang New Eyeglasses Black V172 $99.95 Time Remaining: 2d 11h 40m Buy It Now for only: $99.95 |
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 Authentic VERA WANG V 131 Eyeglass Frames $49.95 Time Remaining: 10d 14h 45m Buy It Now for only: $49.95 |
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 VERA WANG Joie color Black Pearl BK size 54 Rxable Designer Eyeglass Frame $29.99 Time Remaining: 25d 19h 51m Buy It Now for only: $29.99 |
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 VERA WANG LUXE Plastic Eyeglasses Blonde TORTOISE $15.99 Time Remaining: 1d 18h 18m |
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 VERA WANG V184 EDO TORTOISE New Womens Optical Eyeglass Frame $49.99 Time Remaining: 2d 12h 30m Buy It Now for only: $49.99 |
 VERA WANG V179 color Tortoise TO size 50 Rxable Designer Eyeglass Frame $29.99 Time Remaining: 25d 19h 47m Buy It Now for only: $29.99 |
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 New VERA WANG LUXE Eyeglasses DAHL color Dark Tortoise $99.00 Time Remaining: 13d 22h 1m Buy It Now for only: $99.00 |
 VERA WANG DESIGNER EYEGLASSES CASE POUCH FOR GLASSES $22.95 Time Remaining: 6d 13h 35m Buy It Now for only: $22.95 |
 VERA WANG Romance color Shiny Black BK size 51 Rxable Designer Eyeglass Frame $29.99 Time Remaining: 21d 20h 23m Buy It Now for only: $29.99 |
 Eye Glass Frames Vera Wang Designer Single Vision Rich Brown New $19.99 Time Remaining: 10h 11m |
 Vera Wang Eyeglasses V048 V 048 NV Navy Blue Optical Frame $149.95 Time Remaining: 11d 22h 8m Buy It Now for only: $149.95 |
 VERA WANG SILVER EYEGLASS FRAMES 49 17 140 V 09 SL $9.99 Time Remaining: 20d 9h 42m Buy It Now for only: $9.99 |
 VERA WANG V45 color Black BK size 51 Rxable Designer Eyeglass Frame $29.99 Time Remaining: 7d 23h 12m Buy It Now for only: $29.99 |
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 VERA WANG V179 color Blonde Tortoise BT size 50 Rxable Designer Eyeglass Frame $29.99 Time Remaining: 25d 19h 55m Buy It Now for only: $29.99 |
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 VERA WANG EYEGLASS ACCESSORY CASE NEW $4.99 Time Remaining: 4d 12h 31m Buy It Now for only: $12.99 |
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 VERA WANG V184 BLACK New Womens Optical Eyeglass Frame $49.99 Time Remaining: 2d 12h 28m Buy It Now for only: $49.99 |
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 New Womens VERA WANG Plastic Eyeglass Frame V186 Black 52 17 135 $59.00 Time Remaining: 27d 7h 37m Buy It Now for only: $59.00 |
 Vera Wang EyeGlasses CURVE nu $115.96 Time Remaining: 4d 14h 10m Buy It Now for only: $115.96 |
 VERA WANG ANABELA BERRY New Womens Rimless Eyeglass Frame $49.99 Time Remaining: 5d 23h 56m Buy It Now for only: $49.99 |
 VERA WANG EYEGLASS CASE $3.00 Time Remaining: 5d 21h 43m |
 NEW VERA WANG EDITH TITANIUM BLACK EYEGLASSES $38.00 Time Remaining: 25d 5h 43m Buy It Now for only: $38.00 |
 VERA WANG Joie color Bronze Pearl BZ size 54 Rxable Designer Eyeglass Frame $29.99 Time Remaining: 25d 20h 11m Buy It Now for only: $29.99 |
 NEW VERA WANG V028 BLACK WOMENS EYEGLASS FRAMES P021 $34.99 Time Remaining: 29d 11h 47m Buy It Now for only: $34.99 |
 VERA WANG Sophie color Black BK size 50 Rxable Designer Eyeglass Frame $29.99 Time Remaining: 7d 22h 53m Buy It Now for only: $29.99 |
 NEW VERA WANG LUXE 49 16 130 TITANIUM SEMI RIM EYEGLASSES GLASSES FRAMES WOMENS $31.02 Time Remaining: 12d 19h 15m Buy It Now for only: $31.02 |
 Vera Wang Eyeglasses Auriga BK Black Optical Frame $154.95 Time Remaining: 11d 17h 43m Buy It Now for only: $154.95 |
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 BRAND NEW VERA WANG V186 TA Glasses Optical Frames Woman Eyeglass BARGAIN $29.00 Time Remaining: 2d 9h 25m |
 Vera Wang 196 BurgundyTITANIUM WOMEN NEW eyewear Eyeglasses Frame $89.99 Time Remaining: 5d 17h 56m Buy It Now for only: $89.99 |
 New VERA WANG Womens Eyeglasses VO 28 Color CABERNET $99.00 Time Remaining: 13d 22h 1m Buy It Now for only: $99.00 |
 Vera Wang 185 Black WOMEN NEW eyewear Eyeglasses Frame $59.94 Time Remaining: 5d 6h 40m Buy It Now for only: $59.94 |
 VERA WANG V010 New BLACK Designer WOMEN Authentic Optical Eyeglasses Rx Frame $38.98 Time Remaining: 22d 18h 43m Buy It Now for only: $38.98 |
 New Womens VERA WANG LUXE Plastic Eyeglasses DAHL color OLIVE GREY $99.00 Time Remaining: 20d 19h 52m Buy It Now for only: $99.00 |
 NEW VERA WANG EYEGLASSES VW 055 PLAIN PL V055 AUTH $125.00 Time Remaining: 17d 11h 40m Buy It Now for only: $125.00 |
Wang Eyeglasses
Top 20 Global Marketing & Communications Mistakes
Although sometimes cringe-worthy, examples of global marketing bloopers are a useful means of appreciating that we are not all the same. For any company or business conducting a marketing campaign abroad they must take linguistic and cultural variations seriously.
Below we have provided a top 20 Marketing & Communications Bloopers from across the globe.
1) The Japanese company Matsushita Electric was promoting a new Japanese PC for internet users. Panasonic created the new web browser and had received license to use the cartoon character Woody Woodpecker as an interactive internet guide. The day before the huge marketing campaign, Panasonic realised its error and pulled the plug. Why? The ads for the new product featured the following slogan: "Touch Woody - The Internet Pecker." The company only realised its cross cultural blunder when an embarrassed American explain what "touch Woody's pecker" could be interpreted as!
2) The Swedish furniture giant IKEA somehow agreed upon the name "FARTFULL" for one of its new desks.
3) In the late 1970s, Wang, the American computer company could not understand why its British branches were refusing to use its latest motto "Wang Cares". Of course, to British ears this sounds too close to "Wankers" which would not really give a very positive image to any company.
4) "Traficante" and Italian mineral water found a great reception in Spain's underworld. In Spanish it translates as "drug dealer".
5) In 2002, Umbro the UK sports manufacturer had to withdraw its new trainers (sneakers) called the Zyklon. The firm received complaints from many organisations and individuals as it was the name of the gas used by the Nazi regime to murder millions of Jews in concentration camps.
6) Sharwoods, a UK food manufacturer, spent £6 million on a campaign to launch its new 'Bundh' sauces. It received calls from numerous Punjabi speakers telling them that "bundh" sounded just like the Punjabi word for "arse".
7) Honda introduced their new car "Fitta" into Nordic countries in 2001. If they had taken the time to undertake some cross cultural marketing research they may have discovered that "fitta" was an old word used in vulgar language to refer to a woman's genitals in Swedish, Norwegian and Danish. In the end they renamed it "Honda Jazz".
8) American Motors tried to market its new car, the Matador, based on the image of courage and strength. However, in Puerto Rico the name means "killer" and was not popular on the hazardous roads in the country.
9) Proctor & Gamble used a television commercial in Japan that was popular in Europe. The ad showed a woman bathing, her husband entering the bathroom and touching her. The Japanese considered this ad an invasion of privacy, inappropriate behaviour, and in very poor taste.
10) Leona Helmsley should have done her homework before she approved a promotion that compared her Helmsley Palace Hotel in New York as comparable to the Taj Mahal--a mausoleum in India.
11) A golf ball manufacturing company packaged golf balls in packs of four for convenient purchase in Japan. Unfortunately, pronunciation of the word "four" in Japanese sounds like the word "death" and items packaged in fours are unpopular.
12) Pepsodent tried to sell its toothpaste in Southeast Asia by emphasizing that it "whitens your teeth." They found out that the local natives chew betel nuts to blacken their teeth which they find attractive.
13) A company advertised eyeglasses in Thailand by featuring a variety of cute animals wearing glasses. The ad was a poor choice since animals are considered to be a form of low life and no self respecting Thai would wear anything worn by animals.
14) The soft drink Fresca was being promoted by a saleswoman in Mexico. She was surprised that her sales pitch was greeted with laughter, and later embarrassed when she learned that fresca is slang for "lesbian."
15) Kellogg had to rename its Bran Buds cereal in Sweden when it discovered that the name roughly translated to "burned farmer."
16) When Pepsico advertised Pepsi in Taiwan with the ad "Come Alive With Pepsi" they had no idea that it would be translated into Chinese as "Pepsi brings your ancestors back from the dead."
17) Coors put its slogan, "Turn It Loose," into Spanish where its translation was read as "Suffer From Diarrhea."
18) Frank Perdue's chicken slogan, "It takes a strong man to make a tender chicken" was translated into Spanish as "It takes an aroused man to make a chicken affectionate."
19) Colgate introduced a toothpaste in France called Cue, the name of a notorious porno mag.
20) During its 1994 launch campaign, the telecom company Orange had to change its ads in Northern Ireland. "The future's bright … the future's Orange." That campaign is an advertising legend. However, in the North the term Orange suggests the Orange Order. The implied message that the future is bright, the future is Protestant, loyalist... didn't sit well with the Catholic Irish population.
About the Author
David Arnold is a writer with an interest in marketing and communications across linguistic and cultural barriers. As well as private work and research he also assists companies with their multilingual marketing campaigns and strategies.
Gunnar Optiks PPK Computer / Gaming Eyeglasses